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Brand MarkETing… No More Brand Marking!
Are we seeing Trans-Planetary Brand MarkETing in our digitized mobile economy? Drawing by Arthur Winters So what is the difference between brand marking and markETing? In the past, branding was...
View ArticleWhen Knowing Too Much is A Bad Thing
Every entrepreneur should, and usually does, know every detail about their business. This is necessary to run a good business. However, when it comes time to communicate that information to your...
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EDITORIAL AND PRESS RELEASE – P.R. influence through $$
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a...
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